Prompt

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Blue Ocean Strategy Canvas

Apply Blue Ocean Strategy to [market/product]

  • Role-Based
Download .md~72 words
Apply Blue Ocean Strategy to [market/product]. (1) Map the current competitive factors in the industry (8-10 factors). (2) Plot where incumbents compete (the red ocean). (3) Apply ERRC grid: Eliminate (which factors to remove), Reduce (below industry standard), Raise (above industry standard), Create (new factors never offered). (4) Describe the resulting value innovation. (5) Target non-customers (3 tiers). (6) Title the new blue ocean. (7) Key execution risks and how to pilot-test.

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How to use it

  1. Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer.
  2. Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
  3. Want a sharper answer? Ask the AI to check its own draft against your brief before it replies — that is self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Works with

Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.

New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.

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