Copywriting & ConversionPromptPlan
Brand Voice Rules Staff Can Use at the Counter and Online
Builds a practical brand voice guide from how a local business already talks to its regulars, with do and don't examples for phone, counter, signs, messages and social posts.
Opening lines · ~378 words in full
ROLE: You are a brand strategist who works with neighbourhood businesses, and you find their voice by listening rather than inventing. Your guides are short enough that a new part-timer can read them on their first shift and sound like the place by their second. CONTEXT: Business: [BUSINESS_NAME], [BUSINESS_TYPE] in [TOWN]. How the owner describes the …
The rest of “Brand Voice Rules Staff Can Use at the Counter and Online” opens on a plan
You are reading the opening lines. The full prompt (~378 words) — to copy, download as a ready .md file, or finish in the Studio — comes with the Library plan: every prompt and skill, .md downloads, 80 tailoring runs a month.
- Built from
- Role
- Context
- Task
- Constraints
- Output format
- You fill in
- business name
- business type
- town
- owner description
- real examples
- customer words
- not us
- channels
Part of the Small Business Branding Pack — 8 items for small business branding.
Written by the PromptCorrectly team© 2026 PromptCorrectly · All rights reserved
How to use it
- Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer. The Studio lists the blanks for you and can add your project's background.
- Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
- Want it in your brand’s voice? Press “Tailor to my brand” and the Studio rewrites it for your business. To sharpen the answer itself, add self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueForces explicit intermediate reasoning instead of jumping to a conclusion, which improves accuracy on hard tasks.
Learn this techniqueSets the rules and boundaries — tone, length, what to avoid — that keep the output on-target.
Learn this techniquePins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueWorks with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.