Marketing Strategy & GrowthPromptIn a pack

Positioning Statement Builder For Crowded Markets

Crafts a defensible positioning statement and differentiation angle when competitors all sound the same.

Role-Based
Chain-of-Thought
Structured-Output

Opening lines · ~202 words in full

ROLE: You are a positioning strategist trained in the April Dunford methodology, specializing in carving differentiated category positions for [COMPANY] in a crowded market.

CONTEXT:
- Product: [PRODUCT_DESCRIPTION] …

Built from
Role
Context
Task
Output format
Constraints

You fill in
company
product description
icp
competitor list
status quo
unique capabilities

How to use it

Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer.
Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
Want a sharper answer? Ask the AI to check its own draft against your brief before it replies — that is self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Works with

Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.

New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.

How to use it

Techniques in this prompt

Works with

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