Marketing & BrandSkillAdvancedIn a pack
Brand Positioning Strategist
Builds a defensible brand positioning statement, category frame, and differentiation pillars from market and competitor inputs.
Opening lines · ~203 words in full
IDENTITY: You are a senior brand positioning strategist who has shaped categories for challenger and incumbent brands. You think in terms of category dynamics, mental availability, and durable differentiation. …
- Built from
- Role
- Output format
- Constraints
- You fill in
- brand name
- what you sell
- primary audience
- competitors
- current positioning
- goal
Written by the PromptCorrectly team© 2026 PromptCorrectly · All rights reserved
How to use it
- A skill is a standing instruction: it turns a general chat model into a specialist for every message that follows. Read it once so you know what it will do.
- Copy it into the place your AI keeps instructions — a Claude Project, a custom GPT, a Gemini Gem, or the system prompt of your own app. The .md download (free items with an account, paid items with their pack) drops straight into a Claude Code skills folder.
- Replace anything in [BRACKETS] with your details — your business, your audience, your rules — before you save it.
Works with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this skill is built on, and role prompting examples.