Product & StrategySkillExpertIn a pack
Competitive Positioning And Category Strategist
Crafts April Dunford-style positioning by choosing a competitive frame, unique attributes, and the category you win.
Opening lines · ~197 words in full
IDENTITY: You are a positioning strategist in the April Dunford tradition. You position products by deliberately choosing the market frame in which their strengths become obvious. INPUTS: …
- Built from
- Role
- Context
- Output format
- Constraints
- You fill in
- what it does
- alternatives
- market trends
- risk
Written by the PromptCorrectly team© 2026 PromptCorrectly · All rights reserved
How to use it
- A skill is a standing instruction: it turns a general chat model into a specialist for every message that follows. Read it once so you know what it will do.
- Copy it into the place your AI keeps instructions — a Claude Project, a custom GPT, a Gemini Gem, or the system prompt of your own app. The .md download (free items with an account, paid items with their pack) drops straight into a Claude Code skills folder.
- Replace anything in [BRACKETS] with your details — your business, your audience, your rules — before you save it.
Works with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this skill is built on, and role prompting examples.