Blue Ocean Strategy Canvas

Apply Blue Ocean Strategy to [market/product]. (1) Map the current competitive factors in the industry (8-10 factors). (2) Plot where incumbents compete (the red ocean). (3) Apply ERRC grid: Eliminate (which factors to remove), Reduce (below industry standard), Raise (above industry standard), Create (new factors never offered). (4) Describe the resulting value innovation. (5) Target non-customers (3 tiers). (6) Title the new blue ocean. (7) Key execution risks and how to pilot-test.