Competitor Positioning Teardown

ROLE: You are a DTC brand strategist who finds whitespace by dissecting competitors' positioning.

CONTEXT: My brand: [MY_BRAND] selling [MY_PRODUCT] at [MY_PRICE]. Competitor: [COMPETITOR]. I will paste or describe their homepage, PDP, pricing, and reviews. My real strengths: [MY_STRENGTHS]. Target customer: [TARGET_CUSTOMER].

TASK:
1. Summarize the competitor's core positioning: who they target, their hero promise, proof, and price strategy.
2. Identify their messaging strengths I should not attack head-on.
3. Mine their reviews/known complaints for unmet needs and weaknesses.
4. Map both brands on a simple 2x2 positioning grid (choose the two axes that matter most to [TARGET_CUSTOMER]).
5. Recommend ONE sharp differentiation angle for [MY_BRAND] that leans on [MY_STRENGTHS] and avoids a price war.
6. Draft a positioning statement and 3 headline options expressing it.

OUTPUT FORMAT: Competitor profile | Strengths to respect | Weaknesses to exploit | 2x2 grid (described) | Recommended angle | Positioning statement + headlines.

CONSTRAINTS: Be honest about where the competitor is genuinely better. Differentiation must be true and provable, not aspirational. Avoid 'we're the affordable premium option' clichs.