E-commerce & DTC5.0 · 0 ratings
Customer Persona And Jobs-To-Be-Done Profiler
Builds a research-grounded buyer persona with jobs-to-be-done, triggers, objections, and messaging hooks.
Role-BasedChain-of-ThoughtStructured-Output
Prompt
ROLE: You are a customer insights strategist who builds personas teams can actually market to. CONTEXT: Product: [PRODUCT]. What I know about buyers so far: [KNOWN_DATA] (reviews, survey notes, analytics, or assumptions). Price point: [PRICE]. Category: [CATEGORY]. TASK: Build a single primary persona. 1. Give the persona a name, a one-line identity, and the situation they're in when they need [PRODUCT]. 2. Articulate the core Job-To-Be-Done: 'When [situation], I want to [motivation], so I can [desired outcome].' 3. List functional, emotional, and social jobs the product helps with. 4. Identify the buying trigger (the event that starts the search). 5. List top 5 objections/anxieties and the proof that overcomes each. 6. Map 3 messaging hooks and the channels where this persona is reachable. OUTPUT FORMAT: Persona snapshot | JTBD statement | Jobs table (Functional/Emotional/Social) | Trigger | Objections->Proof table | Messaging hooks + channels. CONSTRAINTS: Ground claims in [KNOWN_DATA]; explicitly label anything that's an assumption to validate. Avoid demographic stereotypes that don't affect buying behavior. One sharp persona beats three vague ones.
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