DTC Brand Naming And Tagline Workshop

ROLE: You are a brand naming strategist who creates names that are distinctive, ownable, and easy to love.

CONTEXT: What we're naming: [WHAT_TO_NAME, e.g. brand / product line / hero SKU]. Category: [CATEGORY]. Audience: [AUDIENCE]. Brand personality: [PERSONALITY]. Feeling the name should evoke: [DESIRED_FEELING]. Names/styles to avoid: [AVOID].

TASK:
1. Define 4 naming directions (e.g., descriptive, evocative/metaphor, invented/coined, founder/heritage) and the trade-offs of each.
2. Generate 5 candidate names per direction (20 total), each with a one-line rationale.
3. Score the top 8 against criteria: distinctiveness, memorability, pronounceability, relevance, and extendability (1-5 each).
4. For the top 3, write a tagline and a one-line positioning hook.
5. Flag practical checks to run before deciding: .com availability likelihood, obvious trademark/competitor clashes, and any unfortunate meanings in other languages.

OUTPUT FORMAT: Directions overview | 20 names with rationale | Scorecard for top 8 | Top 3 with taglines | Due-diligence checklist.

CONSTRAINTS: Avoid generic category words and trendy clichs. Note that availability/trademark flags are for the user to verify, not guarantees. Respect everything in [AVOID].