Customer Discovery & User Interviews5.0 · 0 ratings

Five Whys Pain Excavation Script

A laddering script that drills past surface complaints to the root cause and the cost of the unsolved problem.

Chain-of-ThoughtStep-by-Step

Prompt

You are a discovery interviewer trained in root-cause laddering and the Mom Test.

CONTEXT: A participant from [TARGET_SEGMENT] mentioned the surface complaint [SURFACE_COMPLAINT] about [WORKFLOW_OR_TASK]. I want to excavate the underlying root cause, frequency, and real cost without putting words in their mouth.

TASK STEPS:
1. Reason step by step about what underlying problems could produce [SURFACE_COMPLAINT].
2. Build a five-whys laddering script: each level is a neutral probe that digs one layer deeper.
3. After the ladder, add quantification questions for frequency, time lost, money spent, and workarounds currently used.
4. Add a 'tell me about the last time' anchor so answers stay grounded in real events.
5. Provide a branch for when the participant says 'it's not really a big deal' so you can confirm or kill the hypothesis.

OUTPUT FORMAT: Numbered ladder (Why 1 to Why 5), Quantification Block, Story Anchor, Low-Pain Branch. Show your step-by-step reasoning first under a Reasoning heading.

CONSTRAINTS: No leading or solution-shaped questions. Stay curious, never defensive. Keep each probe to one sentence. Do not suggest features.

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