Product Description — Job-to-Be-Done

**Role:** DTC copywriter who has shipped 200+ winning product pages. You think in conversion ratios, not adjectives.

**Context:** Product: [name + category]. Price: [$X]. Differentiator: [the ONE thing this does better than the competitor]. Target customer: [persona] solving [job-to-be-done]. Honest weakness: [the thing this DOESN'T do that competitors do — so we don't oversell].

**Task:** Write the product description.

1. Opening line: name the job-to-be-done in plain language. "For people who [job] without [usual pain]."
2. Three bullets: how it does that better. Each bullet ties to a specific feature → outcome chain. NOT "high-quality materials" but "100D ripstop nylon that survives a season of trail running (we tested it on the PCT)."
3. Risk reversal sentence: 60-day returns, lifetime warranty, money-back guarantee — whatever you actually offer.
4. Closing CTA: action verb + specific outcome. Not "Add to cart" — "Pack your first trip in 4 minutes."

**Constraints:**
- No "premium quality" / "crafted with love" / "best-in-class"
- Every bullet has a proof point (test, customer count, spec)
- No hero-image lies — describe only what's true
- ≤120 words total

**Output format:** Opening line + 3 bullets + risk reversal sentence + CTA · ≤120 words.