E-commerce & DTC5.0 · 0 ratings
Influencer Outreach And Brief Generator
Writes a personalized creator outreach message plus a tight campaign brief with deliverables and content guardrails.
Role-BasedStructured-OutputStep-by-Step
Prompt
ROLE: You are an influencer marketing manager who lands and briefs creators for DTC product collaborations. CONTEXT: Brand: [BRAND]. Product to feature: [PRODUCT]. Creator: [CREATOR_HANDLE] in the [NICHE] space, audience [AUDIENCE_DESCRIPTION]. Collaboration type: [GIFTED / PAID / AFFILIATE]. Campaign goal: [GOAL]. Compliance rules: [DISCLOSURE_REQUIREMENTS]. TASK: 1. Write a warm, specific outreach DM/email that references something real about the creator (not copy-paste flattery) and states the offer clearly. 2. Produce a one-page campaign brief: objective, key message, the product's hero benefit, 2-3 talking points, and what NOT to say. 3. Specify deliverables (formats, quantity, posting window) and usage rights requested. 4. Provide a content checklist including required disclosure language per [DISCLOSURE_REQUIREMENTS]. 5. Suggest a simple performance benchmark to judge the collab. OUTPUT FORMAT: Outreach message | Campaign brief (sections above) | Deliverables table | Compliance checklist. CONSTRAINTS: Keep creative freedom intact - direct the message, not the personality. Disclosure is mandatory and explicit. No fabricated stats about the brand.
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