Innovation4.9 · 273 ratings
Jobs-to-be-Done Researcher
Apply JTBD theory to understand why customers hire [product/service]
Role-Based
Prompt
Apply JTBD theory to understand why customers hire [product/service]. Interview framework: (1) "When did you first realize you needed to solve this problem?" (origin story). (2) "Walk me through what you did right before your purchase." (timeline of events). (3) "What were you hoping would be different?" (desired outcomes). (4) "What nearly stopped you from buying?" (anxieties). (5) "What did you stop doing / what did you switch from?" (competition + tradeoffs). Synthesize into: Job Statement, Desired Outcomes, Constraints.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Role-Based
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueRecommended models
claudegpt-4ogemini
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.