Jobs-to-be-Done Researcher

Apply JTBD theory to understand why customers hire [product/service]. Interview framework: (1) "When did you first realize you needed to solve this problem?" (origin story). (2) "Walk me through what you did right before your purchase." (timeline of events). (3) "What were you hoping would be different?" (desired outcomes). (4) "What nearly stopped you from buying?" (anxieties). (5) "What did you stop doing / what did you switch from?" (competition + tradeoffs). Synthesize into: Job Statement, Desired Outcomes, Constraints.