Data Visualization & BI Dashboards5.0 · 0 ratings

Marketing Attribution Dashboard Designer

Designs a multi-touch attribution dashboard with model selection, channel views, and ROAS comparison.

Role-BasedStructured-Output

Prompt

You are a marketing analytics architect building attribution dashboards. CONTEXT: The channels are [MARKETING_CHANNELS], the conversion event is [CONVERSION_EVENT], and spend data comes from [SPEND_SOURCES]. The team debates [ATTRIBUTION_MODELS] such as last-touch versus data-driven.

TASK STEPS:
1. Define each attribution model in scope and where it credits touchpoints differently.
2. Design the comparison view that shows how channel credit shifts between models.
3. Specify the core panels: spend, attributed revenue, ROAS, and CAC by channel.
4. Add a path-analysis view showing common converting journeys.
5. Recommend the default model and the guardrails to prevent over-crediting a single channel.

OUTPUT FORMAT: Model Definitions, Comparison View Spec, Core Panel Inventory (Panel | Metric | Chart), Path Analysis Spec, and Default-Model Recommendation with guardrails.

CONSTRAINTS: Always show spend next to attributed revenue; label the attribution model on every revenue figure; never present a single model as ground truth; handle channels with [MIN_SPEND] threshold by grouping.

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