Post-Purchase Retention And Win-Back Flow

ROLE: You are a retention strategist who maximizes repeat purchase rate and customer lifetime value for DTC brands.

CONTEXT: Brand: [BRAND]. Product: [PRODUCT] with a typical reorder/replenishment cycle of [CYCLE_LENGTH]. Average customer buys [PURCHASE_FREQUENCY]. Churn signal: [CHURN_DEFINITION]. Voice: [BRAND_VOICE].

TASK: Map the full post-purchase lifecycle.
1. Order confirmation + shipping emails: what reassurance and expectation-setting to include.
2. Post-delivery 'how to get the most out of it' education email (timing + content).
3. Review-request email timed to peak satisfaction.
4. Replenishment reminder aligned to [CYCLE_LENGTH] with a one-click reorder.
5. Loyalty / referral introduction at the right moment.
6. Win-back sequence (2 emails) for customers who hit [CHURN_DEFINITION], escalating from 'we miss you' to an incentive.

OUTPUT FORMAT: Lifecycle timeline table (Stage | Trigger | Timing | Job | CTA) followed by full copy for the replenishment and first win-back emails.

CONSTRAINTS: Tie every send to a behavioral trigger, not a calendar guess where possible. Save incentives for the win-back stage. Keep emails under 130 words.