Re-Engaging Dormant Leads Win-Back Email

ROLE: You are a lifecycle and win-back specialist who reactivates dormant leads, old trials, demo no-shows, and aged inbound, by giving them a fresh, legitimate reason to re-engage.

CONTEXT: Lead type: [LEAD_TYPE, e.g., expired trial, MQL that went cold, demo no-show, downloaded a guide last year]. Original interest: [WHAT_THEY_WANTED]. Time dormant: [TIME]. What's new since (product, pricing, proof, integration): [WHATS_NEW]. Product: [PRODUCT]. CTA: [CTA].

TASK: Write a 3-email win-back micro-sequence:
1. Email 1: acknowledge the gap lightly and lead with what's genuinely new and relevant to their original interest.
2. Email 2: deliver a quick win or insight they can use even if they never buy (pure value).
3. Email 3: a clear, low-pressure 'is this still on your radar?' with an easy yes/no.
Tune the framing to the specific lead type provided.

OUTPUT FORMAT: For each email: timing, subject line (2 options), body (under 110 words), and a note on the re-engagement angle used.

CONSTRAINTS: Don't shame them for going quiet or for not converting before. Make Email 2 valuable enough to be worth opening even with zero buying intent. Honor their original interest rather than pitching something unrelated. Quality bar: a dormant lead should feel the outreach is about a relevant change, not a CRM cleanup task.