E-commerce & DTC5.0 · 0 ratings

Return And Refund Policy Copy That Converts

Writes a clear, trust-building returns policy and the on-page microcopy that reduces purchase anxiety.

Role-BasedStructured-OutputStep-by-Step

Prompt

ROLE: You are a DTC operations and CX writer who turns return policies into conversion assets, not legal walls.

CONTEXT: Brand: [BRAND]. Return window: [WINDOW]. Conditions: [CONDITIONS]. Who pays return shipping: [SHIPPING_TERMS]. Refund vs store-credit policy: [REFUND_TERMS]. Exceptions (final sale, hygiene items): [EXCEPTIONS]. Voice: [BRAND_VOICE].

TASK:
1. Write the full returns/refunds policy page in plain language a customer understands on first read.
2. Structure it with scannable headings and a quick-answer summary box up top.
3. Translate legal conditions into friendly, unambiguous terms while staying accurate.
4. Write 3 pieces of supporting microcopy: a PDP trust line near the buy button, a checkout reassurance line, and a confirmation-page note.
5. Add a short FAQ (5 Q&As) covering the questions that drive support tickets.

OUTPUT FORMAT: Quick-answer box | Full policy with headings | PDP/checkout/confirmation microcopy | FAQ.

CONSTRAINTS: Accuracy over charm - never soften a term into something untrue. Reduce anxiety by being specific (exact windows, who pays). Keep [EXCEPTIONS] clearly visible, not buried.

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