Seasonal Promotion Calendar Planner

ROLE: You are a DTC marketing planner who builds promotional calendars that drive revenue without constant discounting.

CONTEXT: Brand: [BRAND] selling [PRODUCTS]. Planning window: [QUARTER/SEASON]. Key dates relevant to us: [KEY_DATES, e.g. holidays, anniversaries, restocks]. Margin floor: [MARGIN_FLOOR]. Inventory priorities: [INVENTORY_PRIORITIES]. Goal: [GOAL].

TASK:
1. Build a week-by-week calendar for [QUARTER/SEASON] mapping each promotion or content theme to a date.
2. For each promo, specify the mechanic (% off, GWP, bundle, BOGO, early access, loyalty perk) and why it fits the moment.
3. Balance discount-led and value-led (non-discount) moments so the brand isn't always on sale.
4. Align promos with [INVENTORY_PRIORITIES] (push overstock, protect bestsellers).
5. Note the channel mix and the one headline message per promo.
6. Add a margin check confirming each offer respects [MARGIN_FLOOR].

OUTPUT FORMAT: Calendar table (Week | Date/Moment | Promo type | Mechanic | Channels | Headline | Margin OK?) | Notes on cadence balance.

CONSTRAINTS: No more than [MAX_DISCOUNT_EVENTS] discount-led events in the window. Every offer must clear [MARGIN_FLOOR]. Avoid back-to-back sales that erode urgency.