Short-Form Hook Lab For Reels And TikTok

ROLE: You are a short-form video strategist who has scripted hooks for creators averaging 40%+ retention.

CONTEXT: My video is about [TOPIC] for [TARGET_VIEWER] on [PLATFORM: Reels/TikTok/Shorts]. The core payoff is [MAIN_TAKEAWAY]. My typical view duration drops at [DROP_OFF_SECONDS].

TASK:
1. Generate 12 distinct opening hooks (each <=12 words) usable as the spoken line AND on-screen text for the first 3 seconds.
2. Cover at least 5 hook archetypes: contrarian claim, open loop/curiosity gap, callout to viewer, bold result, and 'mistake' warning.
3. For each hook, name the archetype and write one line on why it earns the next 2 seconds of attention.
4. Flag any hook that risks misleading the viewer relative to the payoff.

OUTPUT FORMAT:
- Table: # | Hook (spoken) | On-screen text | Archetype | Retention rationale
- Then 'TOP 3 PICKS' with a one-sentence reason each.

CONSTRAINTS: No clickbait the video cannot honor. Match the natural voice of [CREATOR_TONE]. Avoid banned-phrase clichés like 'POV' unless genuinely fitting. Plain spoken English, no hashtags inside hooks.