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What is Prompt?

Also called: AI prompt · ChatGPT prompt

A prompt is the text you give an AI model to get a response — the question, instruction, and any context that shapes the answer.

A prompt is everything the model reads before it writes: your instruction, the background you give it, examples, rules, and the format you want back. The model doesn't know your intent — it only knows the prompt — so the quality of the prompt sets the ceiling on the quality of the answer.

Short prompts aren't bad and long prompts aren't good. A prompt is good when it removes the guesses the model would otherwise make: who the answer is for, what situation it's in, what exactly counts as done, and what shape the output should take.

Example
You are a paediatric nurse educator. A parent asks why their 4-year-old's fever isn't dangerous at 38.5°C. Explain in 4 short sentences at a 6th-grade reading level, and end with the two signs that mean they should call a doctor.
How to use it well
  1. Lead with the role and the situation; the task is clearer once those exist.
  2. Say what "done" looks like — length, format, tone, what to include and avoid.
  3. Paste real material (the draft, the error, the email) instead of describing it.
  4. Treat the first answer as a draft: follow up, correct, tighten.
Go deeper
What is a prompt? (full article)How to prompt correctly — the guidePrompt Anatomy 101 (free course)
Related terms
Prompt engineeringSystem promptPrompt templatePrompt briefAll terms →

Use it right now

Ask our brain anything on the homepage — it remembers the whole conversation — or write a brief in the Studio and see the prompt it compiles to.

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