What is Prompt template?
A prompt template is a reusable prompt with placeholders — [TOPIC], [AUDIENCE], {{product}} — so the structure stays fixed while the details change.
The prompts worth keeping are the ones you'll run again. A template freezes the parts that worked (role, structure, rules, format) and leaves slots for what changes. It's how a team gets consistent output and how an individual stops retyping the same 200 words.
The best templates document themselves: the slot names say what to fill, and the fixed text says why it's there. Store them somewhere searchable with a note on when to use each.
Example
You are a [ROLE] helping [AUDIENCE]. Context: [SITUATION]. Task: [ONE DELIVERABLE]. Rules: [3–5 RULES]. Output: [FORMAT].
How to use it well
- Use a consistent placeholder style so blanks are obvious.
- Keep one template per job, not one giant template for everything.
- Version them — replace, don't fork.
Go deeper
Related terms
Use it right now
Ask our brain anything on the homepage — it remembers the whole conversation — or write a brief in the Studio and see the prompt it compiles to.