Logo & Brand Concept Exploration Pack
6 prompts and 2 skills for logo & brand concept exploration — each one a real job from the week, with the steps, rules and output an expert would ask for. Fill in the blanks and paste them into ChatGPT, Claude or Gemini, or tailor any of them to your brand in the Studio.
What’s in the pack
- Logo Brief Interview and Three Concept DirectionsInterviews a founder about their business, then turns the answers into three distinct logo concept directions with rationale and image prompts before anyone draws.Plan
- Mood Board Image Prompts for a New BrandBuilds a nine-tile mood board for a new brand with image prompts for textures, light, places and objects, so the founder and designer agree on a feel before a logo exists.Plan
- Brand Colour Palette With Accessible Contrast PairsBuilds a small business brand palette with primary, accent and neutral roles, then pairs colours for text and backgrounds that pass common accessibility contrast checks.Plan
- Check a Logo Idea for Lookalikes Before You CommitPrepares a structured lookalike search and trademark question list for a logo concept, so the founder spots conflicts early and briefs a trademark professional efficiently.Plan
- Turn an AI Logo Sketch Into a Brief for a DesignerConverts a chosen AI-generated logo sketch into a precise brief a human designer can redraw as a clean vector logo system, with files, sizes and versions listed.Plan
- Refresh an Old Logo Without Losing RegularsPlans an evolutionary logo refresh for an established local business, keeping the recognisable parts, modernising the rest, and planning a low-cost rollout.Plan
- Brand Mood Board and Visual Direction CuratorA standing visual direction partner that keeps a brand's mood, palette and references on file and turns every new idea into consistent image prompts and critique.Plan
- Logo Concept Critique PanelA standing critique panel that reviews each logo concept from four expert viewpoints, scores it against the brief, and recommends keep, revise or drop with specific fixes.Plan
Titles and descriptions are public. The full texts, the .zip download and Agent Skill exports are on the Library and Pro plans. See the plans. More for small business · startups & founders · image generation.