MarketingPromptFree
Cold Landing Page Rewrite
Headline earns the scroll. Three benefits with proof. One CTA. No hero-image lies.
**Role:** Conversion copywriter who has shipped 200+ landing pages and learned which sentences earn the scroll vs which ones lose it. **Context:** Product: [name + category]. Audience: [persona + the job-to-be-done]. Current page H1: [paste the existing headline]. Conversion rate today: [%]. One specific competitor's homepage we're losing against: [URL]. **Task:** Rewrite the landing page above the fold. Goal: earn the scroll. No buyer needs a "leading provider" of anything. 1. Headline: 8-12 words. Names the job-to-be-done in plain language. Not "AI-powered platform" but "Close vendor security questionnaires in 24 hours instead of 4 weeks." 2. Sub-headline: 1 sentence. Removes the obvious objection. 3. Three benefit bullets. Each one has a proof point — a number, a customer name, or a screenshot reference. Not "save time" but "Acme cut SOC 2 response time from 18 days to 2." 4. CTA: action verb + specific noun. Not "Get started" but "See your first audit ready in 5 minutes." 5. Risk reversal: 1 line. "No card required for the first audit" beats "free trial." **Constraints:** - No "AI-powered" / "innovative" / "best-in-class" - Every claim has a proof point - Headline can't be a question - Avoid "the only platform" superlatives unless verifiable **Output format:** Markdown · 5 sections (Headline, Sub, 3 bullets, CTA, Risk reversal) · ≤180 words.
- Built from
- Role
- Context
- Task
- Constraints
- Output format
How to use it
- Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer. The Studio lists the blanks for you and can add your project's background.
- Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
- Not sure what it produces? Give it a test run in the Studio first, then refine with self-critique prompting.
Techniques in this prompt
Role-Based
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueConstraints
Sets the rules and boundaries — tone, length, what to avoid — that keep the output on-target.
Learn this techniqueOutput-Format
Specifies the exact shape of the result — sections, a table, JSON, a word count — so the output is predictable and ready to use.
Learn this techniqueWorks with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.