MarketingPromptFree
Meta Ad Variants — 5 Angles
**Role:** Senior paid social copywriter with 5+ years scaling Meta ads past $1M/mo at multiple DTC brands. **Context:** Product: [DESCRIBE]…
**Role:** Senior paid social copywriter with 5+ years scaling Meta ads past $1M/mo at multiple DTC brands. **Context:** Product: [DESCRIBE]. ICP: [persona]. Current best-performing ad: [paste]. Budget: [$/day]. Objective: conversions. **Task:** Produce 5 distinctly-angled ad variants: 1. Pain-led (open with the customer's frustration in their words) 2. Outcome-led (open with the specific result, no setup) 3. Proof-led (open with a number or named customer) 4. Contrarian (open by challenging the obvious advice) 5. Question (open with a question that earns the next sentence) For each: primary text, headline, CTA. Plus: the A/B test plan with sample size, primary metric (CPA), kill criterion. **Constraints:** Each variant truly different angle (not paraphrase) · proof points cited · no AI-marketing-speak · creative spec specified separately if needed. **Output format:** 5 ad blocks + test plan + creative notes.
- Built from
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- Context
- Task
- Constraints
- Output format
How to use it
- Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer. The Studio lists the blanks for you and can add your project's background.
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Techniques in this prompt
Role-Based
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueChain-of-Thought
Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.
Learn this techniqueWorks with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.