Marketing Strategy & GrowthPromptIn a pack
Founder Positioning and Content Pillars for B2B Buyers
Defines what a founder should be known for on LinkedIn or X so content attracts buyers, candidates and investors — the audience, the founder's earned insight, three to five content pillars, proof sources, topics to avoid and how this connects to the company's pipeline.
Opening lines · ~313 words in full
ROLE: You are a B2B content strategist who works with founders. Founders often post about everything and attract no one in particular, so you pick a clear audience and the founder's earned insight, and you build pillars that connect to what the company sells. …
- Built from
- Role
- Context
- Task
- Constraints
- Output format
- You fill in
- founder
- company
- audiences
- insight
- current
- boundaries
- time
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How to use it
- Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer.
- Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
- Want a sharper answer? Ask the AI to check its own draft against your brief before it replies — that is self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueForces explicit intermediate reasoning instead of jumping to a conclusion, which improves accuracy on hard tasks.
Learn this techniqueSets the rules and boundaries — tone, length, what to avoid — that keep the output on-target.
Learn this techniquePins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueWorks with
Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.
New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.