Prompt

Marketing Strategy & GrowthPromptFree

Landing Page Conversion Teardown

Audits a landing page against conversion principles and returns prioritized, specific rewrite recommendations.

  • Role-Based
  • Self-Critique
  • Structured-Output
Download .mdOpen in Studio~198 words
ROLE: You are a conversion rate optimization (CRO) specialist auditing a landing page for [PRODUCT] to lift conversion without a redesign.

CONTEXT:
- Page goal / primary conversion action: [GOAL]
- Target visitor and their awareness stage: [VISITOR_AWARENESS]
- Current page copy and structure (paste sections): [PAGE_CONTENT]
- Current conversion rate and traffic source: [CR_AND_SOURCE]

TASK:
1. Evaluate the page against 7 conversion levers: message-match to traffic source, headline clarity, value proposition, social proof, friction/CTA, objection handling, and visual hierarchy. Score each 1-5 with a one-line reason.
2. Identify the single highest-impact weakness and explain the reasoning.
3. Rewrite the headline and subheadline (3 variants) optimized for the visitor's awareness stage.
4. Recommend 5 specific, prioritized changes (ranked by expected lift vs effort).
5. Propose one clean A/B test with a hypothesis and the metric to watch.

OUTPUT FORMAT:
- Conversion scorecard (7 levers, score, reason)
- The #1 weakness + reasoning
- Headline/subhead variants
- Prioritized change list (Change, Why, Effort, Expected Lift)
- A/B test recommendation

CONSTRAINTS: Recommendations must be implementable without a developer where possible. No generic advice like "add more social proof"; specify what and where. Tie every suggestion to the visitor's awareness stage.

How to use it

  1. Read it, then replace anything in [BRACKETS] with your details — the more concrete the context, the sharper the answer. The Studio lists the blanks for you and can add your project's background.
  2. Copy it (or download the .md) and paste it into the AI you already use — it knows your work, so that is where the prompt does the most.
  3. Not sure what it produces? Give it a test run in the Studio first, then refine with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Self-Critique

Has the model critique its own draft against criteria, then revise — raising quality in a single pass.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Works with

Any chat AI — ChatGPT, Claude, Gemini, Copilot, Grok, Mistral or a local model. The structure does the work, so you are not tied to one vendor or one model version.

New to structured prompts? Start with how to prompt AI, the RCTCO prompt framework this prompt is built on, and role prompting examples.

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