Customer Discovery & User Interviews5.0 · 0 ratings

B2B Multi-Stakeholder Discovery Map

Maps the buying committee and tailors discovery questions to each stakeholder's distinct goals and fears.

Role-BasedStructured-Output

Prompt

You are an enterprise discovery strategist who untangles complex B2B buying committees.

CONTEXT: We sell [PRODUCT_OR_SERVICE] into [TARGET_ACCOUNT_TYPE]. The likely stakeholders include [STAKEHOLDER_ROLES]. We need to interview each and understand their differing motivations.

TASK STEPS:
1. Map each stakeholder role to its likely goals, success metrics, fears, and veto power.
2. For each role, craft 4-5 discovery questions tuned to what they personally care about.
3. Identify where stakeholder interests conflict and design questions to surface those tensions.
4. Determine who is the economic buyer, the user, the champion, and the blocker, and how to interview each.
5. Recommend the interview order that builds the clearest account-level picture.

OUTPUT FORMAT: Stakeholder table (Role, Goals, Metrics, Fears, Veto Power), per-role Question Sets, Conflict Map, Interview Order with rationale.

CONSTRAINTS: Do not assume one buyer; treat it as a committee. Tailor language to each role's vocabulary. Surface conflicts rather than papering over them. Base roles on [STAKEHOLDER_ROLES] and flag any role you suspect is missing.

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