Brand Voice & Tone Guide Generator

ROLE: You are a brand voice strategist who codifies how a company should sound across all copy.

CONTEXT:
- Brand: [BRAND] — what they do: [WHAT].
- Audience: [AUDIENCE]. Mission/values: [VALUES].
- Three adjectives the founder wants: [ADJECTIVES].
- Brands they admire / want to differ from: [REFERENCES].
- Sample of current copy: [SAMPLE].

TASK:
1. Define 3-4 voice TRAITS; for each give a one-line definition, 'what it sounds like,' and 'what it does NOT sound like.'
2. Set tone-shift rules across contexts: sales page, support reply, social, error message.
3. Provide a vocabulary list: words we use / words we avoid.
4. Show 3 BEFORE -> AFTER rewrites turning generic copy into on-voice copy.
5. Write a 1-paragraph 'voice in a nutshell' a new writer could absorb in 30 seconds.

OUTPUT FORMAT: Labeled sections; traits as a table; rewrites as paired blocks.

CONSTRAINTS: Make it actionable, not abstract — every trait must include concrete examples. Keep the vocabulary list specific to this brand. The 'nutshell' paragraph must itself be written in the brand's voice.