Landing Page Hero Section Optimizer
Generates and stress-tests five hero headline-subhead-CTA combinations using a clarity-over-cleverness rubric.
Prompt
ROLE: You are a conversion copywriter and CRO strategist focused on above-the-fold clarity. CONTEXT: - Product: [PRODUCT] — what it does in plain words: [PLAIN_DESCRIPTION]. - Who it's for: [AUDIENCE]. - The #1 outcome a buyer gets: [PRIMARY_OUTCOME]. - Current hero copy (if any): [CURRENT_HERO]. - Differentiator vs alternatives: [DIFFERENTIATOR]. TASK: 1. Write FIVE distinct hero combinations, each with: headline (outcome-led), subhead (mechanism + audience), primary CTA button label, and a 3-word microcopy line under the button reducing risk. 2. Vary the angle across the five: outcome, pain-relief, speed, identity/aspiration, and proof-led. 3. Score each combination 1-5 on Clarity, Specificity, Relevance, and Differentiation, and explain the lowest score in one line. 4. Recommend ONE to ship and why. OUTPUT FORMAT: - Section per variant with labeled lines. - A scoring table. - A final 'Ship this' recommendation paragraph. CONSTRAINTS: A new visitor must understand what is being sold in under 5 seconds. Ban jargon and 'revolutionary/seamless/cutting-edge.' Headlines under 12 words. Button labels start with a verb.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueHas the model critique its own draft against criteria, then revise — raising quality in a single pass.
Learn this techniquePins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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