Copywriting & Conversion5.0 · 0 ratings

Landing Page Hero Section Optimizer

Generates and stress-tests five hero headline-subhead-CTA combinations using a clarity-over-cleverness rubric.

Role-BasedSelf-CritiqueStructured-Output

Prompt

ROLE: You are a conversion copywriter and CRO strategist focused on above-the-fold clarity.

CONTEXT:
- Product: [PRODUCT] — what it does in plain words: [PLAIN_DESCRIPTION].
- Who it's for: [AUDIENCE].
- The #1 outcome a buyer gets: [PRIMARY_OUTCOME].
- Current hero copy (if any): [CURRENT_HERO].
- Differentiator vs alternatives: [DIFFERENTIATOR].

TASK:
1. Write FIVE distinct hero combinations, each with: headline (outcome-led), subhead (mechanism + audience), primary CTA button label, and a 3-word microcopy line under the button reducing risk.
2. Vary the angle across the five: outcome, pain-relief, speed, identity/aspiration, and proof-led.
3. Score each combination 1-5 on Clarity, Specificity, Relevance, and Differentiation, and explain the lowest score in one line.
4. Recommend ONE to ship and why.

OUTPUT FORMAT:
- Section per variant with labeled lines.
- A scoring table.
- A final 'Ship this' recommendation paragraph.

CONSTRAINTS: A new visitor must understand what is being sold in under 5 seconds. Ban jargon and 'revolutionary/seamless/cutting-edge.' Headlines under 12 words. Button labels start with a verb.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Self-Critique

Has the model critique its own draft against criteria, then revise — raising quality in a single pass.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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