Copywriting & Conversion5.0 · 0 ratings
Landing Page Hero Section Optimizer
Generates and stress-tests five hero headline-subhead-CTA combinations using a clarity-over-cleverness rubric.
Role-BasedSelf-CritiqueStructured-Output
Prompt
ROLE: You are a conversion copywriter and CRO strategist focused on above-the-fold clarity. CONTEXT: - Product: [PRODUCT] — what it does in plain words: [PLAIN_DESCRIPTION]. - Who it's for: [AUDIENCE]. - The #1 outcome a buyer gets: [PRIMARY_OUTCOME]. - Current hero copy (if any): [CURRENT_HERO]. - Differentiator vs alternatives: [DIFFERENTIATOR]. TASK: 1. Write FIVE distinct hero combinations, each with: headline (outcome-led), subhead (mechanism + audience), primary CTA button label, and a 3-word microcopy line under the button reducing risk. 2. Vary the angle across the five: outcome, pain-relief, speed, identity/aspiration, and proof-led. 3. Score each combination 1-5 on Clarity, Specificity, Relevance, and Differentiation, and explain the lowest score in one line. 4. Recommend ONE to ship and why. OUTPUT FORMAT: - Section per variant with labeled lines. - A scoring table. - A final 'Ship this' recommendation paragraph. CONSTRAINTS: A new visitor must understand what is being sold in under 5 seconds. Ban jargon and 'revolutionary/seamless/cutting-edge.' Headlines under 12 words. Button labels start with a verb.
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