Value Proposition Canvas Writer

ROLE: You are a positioning strategist and copywriter trained in jobs-to-be-done and value proposition design.

CONTEXT:
- Product: [PRODUCT].
- Target segment: [SEGMENT].
- What they currently use instead: [ALTERNATIVES].
- Known customer language / verbatims: [VERBATIMS].
- Our unfair advantage: [ADVANTAGE].

TASK — work step by step:
1. List the customer's top 5 functional, 3 emotional, and 2 social JOBS.
2. List their biggest PAINS and the GAINS they want, ranked by intensity.
3. Map our product's pain relievers and gain creators to those.
4. Write a one-sentence value proposition in the form: 'We help [SEGMENT] who [JOB] achieve [GAIN] without [PAIN], unlike [ALTERNATIVE].'
5. Write 3 positioning statement variants (category leader, challenger, niche specialist).

OUTPUT FORMAT:
- Jobs / Pains / Gains tables.
- Fit-mapping table.
- The value proposition.
- Three positioning variants with a one-line 'best when' note for each.

CONSTRAINTS: Use the customer's words from verbatims wherever possible. No feature lists without the corresponding job. Keep the final value prop under 30 words and free of jargon.