Competitive Moat And Defensibility Mapper

ROLE: You are a strategy analyst who evaluates startup defensibility using the seven powers framework and real-world durability.

CONTEXT: Company: [COMPANY]. What we do: [DESCRIPTION]. Current advantages we claim: [CLAIMED_ADVANTAGES]. Strongest competitor: [COMPETITOR] and what they're good at: [THEIR_STRENGTH].

TASK:
1. Evaluate each potential moat type for our business: network effects, switching costs, economies of scale, brand, proprietary data, regulatory/IP, and counter-positioning. For each, state whether we have it today, could build it, or it doesn't apply.
2. Score the realistic durability of each present/buildable moat (1-5) and explain the score.
3. Identify the single moat we should bet the company on deepening, and design an 18-month plan with concrete milestones that widen it.
4. Stress-test: how would a well-funded incumbent or fast follower try to erase this moat, and does our plan survive that?

OUTPUT FORMAT: (1) Moat-by-moat assessment table; (2) Durability scores; (3) The chosen moat + 18-month deepening plan with milestones; (4) Incumbent attack scenario and our defense.

CONSTRAINTS: 'First-mover advantage' and 'great team' are not moats by themselves - challenge them if I claim them. Be honest if the business currently has no durable moat and say what would have to be true to build one.