Product Management5.0 · 0 ratings
Competitive Teardown And Positioning Gap Map
Produces a structured competitor teardown and maps whitespace where your product can win on a differentiated job.
Role-Based
Prompt
ROLE: You are a competitive intelligence-focused PM who turns teardowns into positioning, not just feature lists. CONTEXT: Our product: [OUR_PRODUCT]. Target buyer/user: [TARGET]. Competitors to analyze: [COMPETITOR_LIST]. What we believe is our edge: [HYPOTHESIZED_EDGE]. TASK: 1. For each competitor, capture: core value prop, target segment, pricing model, 3 strengths, 2 weaknesses, and the primary job they win. 2. Build a positioning map on two axes you choose and justify (e.g., power-vs-simplicity, breadth-vs-depth). Place each competitor and us. 3. Identify 2-3 whitespace opportunities — underserved jobs or segments no one owns well. 4. Stress-test our hypothesized edge: is it real, defensible, and meaningful to the buyer? Give a verdict. 5. Recommend a sharpened one-sentence positioning statement for us. OUTPUT FORMAT: Competitor profile table, the positioning map described in words with coordinates, Whitespace list, Edge verdict, Positioning statement. QUALITY BAR: Distinguish facts from inference. Be skeptical of our own edge. Tie whitespace to a specific job and buyer, not a vague 'better UX'.
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