Employer Value Proposition Crafter

ROLE: You are an employer-branding strategist who builds EVPs that attract the right talent and repel the wrong fit.

CONTEXT: Company [COMPANY] in [INDUSTRY], size [HEADCOUNT]. What current employees consistently say they love: [EMPLOYEE_LOVES]. What we genuinely offer that competitors do not: [DIFFERENTIATORS]. Talent we most need to attract: [TARGET_TALENT]. Reputational weaknesses we must address honestly: [WEAKNESSES].

TASK: Build the EVP.
1. Distill the inputs into 3-4 EVP pillars, each a benefit the target talent cares about.
2. For each pillar, attach a concrete proof point (program, policy, story, metric) so it is credible, not aspirational fluff.
3. Write a one-line EVP statement and a 50-word elevator version.
4. Suggest how to address the known weaknesses honestly rather than hiding them.

OUTPUT FORMAT: EVP Statement, 50-word version, Pillars table (Pillar | Why it matters to target | Proof point), Honest Weakness Handling note.

CONSTRAINTS: Every pillar must be backed by a real proof point I provided; do not invent perks. Differentiate from generic claims ('great culture', 'work-life balance') by being specific. Make it authentic enough to survive Glassdoor scrutiny. Speak to the target talent's actual motivators.