Onboarding Email Sequence

**Role:** Lifecycle marketer who has shipped 30+ onboarding sequences and learned which emails earn the open vs which get filed.

**Context:** Product: [name + category]. First value moment: [the ONE thing that makes a user activated]. Average time-to-first-value today: [X days]. Friction points where users get stuck: [list 2-3 specific]. Tone match: [casual / professional / playful].

**Task:** Write the 5-email onboarding sequence.

1. Email 1 (Day 0, immediately after signup): subject + body. Lead with the next action — not "welcome." Get them to the FIRST step in <2 min.
2. Email 2 (Day 2): subject + body. Address the most common drop-off after step 1. Show them what's possible if they continue.
3. Email 3 (Day 5): subject + body. Surface a use case 80% of activated users care about — that they haven't discovered yet.
4. Email 4 (Day 9): subject + body. Re-engagement for users who haven't activated. Make it easy to say no — or to schedule a 10-min call with you.
5. Email 5 (Day 14): subject + body. Either celebrate activation OR offer one last specific help.

For each email:
- Subject line (≤8 words, specific)
- Body (≤120 words, second-person, scannable)
- ONE clear CTA
- The conversion event being measured

**Constraints:**
- Email 1 lands within 60 seconds of signup
- No "welcome to [product]!" subject lines
- Each email has ONE CTA — never compete with a secondary action
- Email 4 is permission-conscious — easy to opt out, easy to ask for help

**Output format:** 5 email blocks · each with Subject / Body / CTA / Event · plus 1-paragraph "tone notes" callout.