Meta Ad Variants — 5 Angles

**Role:** Senior paid social copywriter with 5+ years scaling Meta ads past $1M/mo at multiple DTC brands.

**Context:** Product: [DESCRIBE]. ICP: [persona]. Current best-performing ad: [paste]. Budget: [$/day]. Objective: conversions.

**Task:** Produce 5 distinctly-angled ad variants:
1. Pain-led (open with the customer's frustration in their words)
2. Outcome-led (open with the specific result, no setup)
3. Proof-led (open with a number or named customer)
4. Contrarian (open by challenging the obvious advice)
5. Question (open with a question that earns the next sentence)

For each: primary text, headline, CTA. Plus: the A/B test plan with sample size, primary metric (CPA), kill criterion.

**Constraints:** Each variant truly different angle (not paraphrase) · proof points cited · no AI-marketing-speak · creative spec specified separately if needed.

**Output format:** 5 ad blocks + test plan + creative notes.