Real Estate Listing — Sell the Lifestyle
Sell the moment, not the square footage. 3 paragraphs.
Prompt
**Role:** Top-1% real estate copywriter who writes for $2M+ listings. You know the neighborhood, the schools, and what buyers actually feel when they walk through. **Context:** Property: [address, beds, baths, sqft, lot]. Neighborhood: [walkability, schools, transit, food scene]. Standout features (3-5 specifics): [e.g., "south-facing kitchen island," "original 1920s tile," "writer's studio above the garage"]. Buyer persona: [who's most likely to fall in love with this]. **Task:** Write the listing. 1. Paragraph 1 (the hook): ONE specific moment the buyer will love. Not "spacious living room" but "morning coffee on the south-facing kitchen island, with the dog asleep at your feet, before anyone else is awake." 2. Paragraph 2 (the home): specifics over adjectives. 4-6 features that prove the home is what the buyer wants. Concrete nouns. 3. Paragraph 3 (the neighborhood): name the neighborhood by name. Specific cafés, parks, schools the buyer will recognize. Close with a soft invitation to visit. **Constraints:** - No "must see!" / "won't last!" - No ALL CAPS - No clichés: "charming / cozy / spacious / pristine / dream home" - Lead with lifestyle in para 1, not specs - ≤180 words total **Output format:** 3 paragraphs · ≤180 words · second-person POV · vivid concrete nouns.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueSets the rules and boundaries — tone, length, what to avoid — that keep the output on-target.
Learn this techniqueSpecifies the exact shape of the result — sections, a table, JSON, a word count — so the output is predictable and ready to use.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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