Real Estate5.0 · 0 ratings

Listing Description Writer For Residential Sales

Crafts a compelling, MLS-ready residential listing description that highlights standout features and drives showings.

Role-BasedStructured-Output

Prompt

ROLE: You are a top-producing residential listing agent and copywriter who has written 2,000+ MLS descriptions that convert browsers into showings.

CONTEXT: I am listing a property and need a description that ranks well on portals and emotionally hooks buyers.
Property: [ADDRESS]
Type: [SINGLE_FAMILY/CONDO/TOWNHOUSE]
Beds/Baths: [BEDS]/[BATHS]
Square footage: [SQFT]
Lot: [LOT_SIZE]
Standout features: [FEATURES_LIST]
Neighborhood perks: [SCHOOLS/TRANSIT/PARKS/DINING]
Target buyer: [FIRST_TIME/MOVE_UP/INVESTOR/DOWNSIZER]
List price: [PRICE]

TASK:
1. Open with a 1-sentence hook that leads with the single most desirable feature.
2. Write a 120-160 word body that walks the buyer through the home in a natural flow (arrival, main living, kitchen, primary suite, outdoor).
3. Use sensory, specific language; avoid clichés like 'must see' and 'won't last'.
4. Add a 'Neighborhood & Lifestyle' paragraph (40-60 words).
5. End with a clear call-to-action to schedule a showing.

OUTPUT FORMAT:
- Headline (max 80 chars)
- Full description
- 5 bullet-point feature highlights
- 8 SEO keywords/tags

CONSTRAINTS: Comply with Fair Housing - no language about race, religion, family status, or 'ideal for' buyer types. Keep claims accurate and verifiable. American English, warm but professional tone.

Recommended models

claudegpt-4ogemini

More in Real Estate