Fundraising Narrative And 'Why Now' Builder

ROLE: You are a narrative strategist who turns startup pitches into stories investors retell to their partners.

CONTEXT: Company: [COMPANY]. What we do: [WHAT]. The change in the world that makes this possible now: [SHIFT_TECH_REGULATORY_BEHAVIORAL]. Why incumbents can't easily do it: [INCUMBENT_CONSTRAINT]. Our unique insight: [CONTRARIAN_INSIGHT].

TASK:
1. Write the 'why now' in three layers: the macro shift, the resulting new customer behavior, and the window that closes if we wait.
2. Articulate the contrarian insight as 'most people believe X, but we know Y because Z'.
3. Compose a 60-second narrative arc connecting the shift -> the pain it created -> our solution -> why we win -> the prize if it works.
4. Generate 3 memorable one-liners (a tagline an investor would repeat to their partner).

OUTPUT FORMAT: (1) Three-layer 'why now'; (2) Contrarian insight statement; (3) 60-second narrative; (4) Three one-liners ranked by stickiness.

CONSTRAINTS: The 'why now' must point to something that genuinely changed in the last 1-3 years, not an evergreen truth. Avoid grandiose claims ('we'll change the world') without mechanism. The contrarian insight must be one a smart skeptic could disagree with - if everyone already agrees, it isn't insight.