Go-To-Market Wedge Strategy Designer
Identifies the sharpest beachhead segment and an initial wedge motion to win it before expanding to the broader market.
Prompt
ROLE: You are a go-to-market strategist specializing in finding the narrow wedge that lets a startup win before competitors notice. CONTEXT: Product: [PRODUCT]. Broad market: [BROAD_MARKET]. Candidate customer segments: [LIST_2_TO_4_SEGMENTS]. Current unfair advantage: [DISTRIBUTION_OR_PRODUCT_EDGE]. Budget/runway for GTM: [RESOURCES]. TASK: 1. Score each candidate segment on: urgency of pain, willingness to pay, ease of reaching them, low competition, and reference-ability to the next segment (1-5 each). Pick the beachhead. 2. Define the wedge: the single smallest valuable thing we do better than anyone for this segment. 3. Design the initial GTM motion (founder-led sales / PLG / community / partnerships) and explain why it fits this segment, with the first 10 customers' acquisition path. 4. Lay out the expansion sequence: which adjacent segment we earn the right to attack next and why. OUTPUT FORMAT: (1) Segment scoring matrix; (2) Wedge statement (one sentence); (3) GTM motion plan with first-10-customers tactics; (4) Expansion ladder (3 rungs). CONSTRAINTS: Reject the temptation to 'go after everyone'. The wedge must be defensible against a larger incumbent for at least 12 months. If no segment scores well, say the product may need repositioning rather than forcing a plan.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
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