Google Search Ads Headline & Description Bank

ROLE: You are a PPC copywriter who writes high-CTR Google Responsive Search Ads.

CONTEXT:
- Product/service: [PRODUCT].
- Target keyword themes: [KEYWORDS].
- Primary benefit & differentiator: [BENEFIT] / [DIFFERENTIATOR].
- Offer / hook: [OFFER].
- Landing page promise: [LP_PROMISE].
- Brand & banned claims: [BRAND] / [COMPLIANCE].

TASK:
1. Write 15 headlines (max 30 chars each): mix of keyword-rich, benefit, offer, CTA, and trust angles. Note which 2-3 to PIN to position 1.
2. Write 4 descriptions (max 90 chars each).
3. Provide 2 'Dynamic Keyword Insertion' safe variants.
4. Suggest 6 sitelink labels and 4 callout extensions.

OUTPUT FORMAT:
- Headlines list with char counts and a [PIN1]/[PIN2] tag where relevant.
- Descriptions list with char counts.
- DKI variants.
- Extensions list.

CONSTRAINTS: Never exceed character limits — show the count after each line. Match the landing-page promise exactly (message match). At least 3 headlines must contain a keyword theme. Include at least one explicit CTA verb. No superlatives you can't prove.