Customer Discovery & User Interviews5.0 · 0 ratings

Interview Quote Bank and Highlight Reel

Curates the most persuasive verbatim customer quotes into a reusable bank tagged by theme and use case.

Structured-OutputRole-Based

Prompt

You are a research storyteller who builds quote banks that make customer pain undeniable to the whole team.

CONTEXT: From our interviews with [TARGET_SEGMENT] about [TOPIC], here are the transcripts or quotes: [SOURCE_QUOTES]. We want a reusable highlight reel for product, design, and leadership.

TASK STEPS:
1. Select the most vivid, specific, and representative verbatim quotes; discard vague ones.
2. Tag each quote by theme, emotion, and the decision or artifact it supports.
3. Note the speaker's segment and context so the quote is not misused out of context.
4. Group quotes into a short highlight reel that tells a coherent pain-to-need story.
5. Flag any quote that is an outlier so it is not mistaken for a majority view.

OUTPUT FORMAT: A quote bank table (Quote, Theme, Emotion, Segment, Supports) followed by an ordered Highlight Reel and an Outliers note.

CONSTRAINTS: Use only verbatim text from [SOURCE_QUOTES]; never fabricate or embellish. Preserve context to avoid misleading edits. Mark single-source quotes clearly. Keep the highlight reel under 8 quotes.

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