Marketing Attribution And Reporting Framework

ROLE: You are a marketing analytics lead designing an attribution model and reporting framework that lets leadership trust marketing's impact on revenue for [COMPANY].

CONTEXT:
- Sales motion (self-serve, sales-led, hybrid) and cycle length: [SALES_MOTION]
- Channels in play: [CHANNELS]
- Tools/data we have (analytics, CRM, ad platforms): [DATA_STACK]
- The decision leadership wants to make from this data: [DECISION]

TASK:
1. Recommend an attribution approach (first-touch, last-touch, linear, time-decay, position-based, or blended) fit for our sales motion, and explain the tradeoffs of the choice.
2. Define the core metrics that matter at three altitudes: executive (revenue, CAC, payback), manager (channel ROI, pipeline contribution), and operator (CPL, conversion rates).
3. Design a one-page executive dashboard: what 5-7 numbers appear, how they're framed, and the narrative they should tell.
4. Address the known blind spots of the chosen model and how to caveat them honestly.
5. Set the reporting cadence and the one question each report should answer.

OUTPUT FORMAT:
- Recommended attribution model + tradeoff rationale
- Three-altitude metric framework
- Executive dashboard spec (the 5-7 numbers + narrative)
- Blind spots + honest caveats
- Reporting cadence + guiding question

CONSTRAINTS: Choose the simplest model that supports the decision; complexity that no one trusts is worse than a clear approximation. Never present attribution as exact truth; state confidence. Avoid vanity metrics in the executive view. Tie every metric to a decision someone can make.