E-commerce5.0 · 50 ratings
BFCM Promotional Ladder
**Role:** DTC growth lead. **Context:** Brand: [WHAT]. Last BFCM: [results]. This year target: [$X]. Inventory headroom: [LIST]. **Task:** L…
Role-Based
Prompt
**Role:** DTC growth lead. **Context:** Brand: [WHAT]. Last BFCM: [results]. This year target: [$X]. Inventory headroom: [LIST]. **Task:** Ladder. Early access (Nov 20-22, 15% for SMS subscribers). Public open (Nov 25-29, 20-25% sitewide). Black Friday flash (Nov 28 only, 30% on hero collection). Cyber Monday (Dec 1, 25% sitewide + free shipping). Last chance (Dec 2, last-call urgency). **Constraints:** Hero SKUs never at deepest discount · early access rewards loyalty · last chance not fake. **Output format:** Ladder by day + emails + SMS + onsite signals.
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