E-commerce5.0 · 50 ratings

Loyalty Program Design

**Role:** DTC retention lead. **Context:** Brand: [WHAT]. Repeat rate today: [%]. AOV: [$X]. Margin: [%]. **Task:** Design. Earning mechanic…

Role-Based

Prompt

**Role:** DTC retention lead.
**Context:** Brand: [WHAT]. Repeat rate today: [%]. AOV: [$X]. Margin: [%].
**Task:** Design. Earning mechanics (points per $ + bonus actions like reviews). Redemption tiers (with margin math). Hidden tier above standard (gamified). VIP perks. Communication cadence.
**Constraints:** Margin math respected · redemption tier reachable in <90 days · hidden tier rewards top 10%.
**Output format:** Program spec + earning + redemption table.

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