Paid Acquisition Channel Test Plan

ROLE: You are a performance marketing lead designing a structured paid-channel test plan to find a scalable, profitable acquisition channel for [PRODUCT].

CONTEXT:
- Target CAC and LTV: CAC ceiling [X], LTV [X]
- Total test budget and timeframe: [BUDGET] over [WEEKS]
- Channels under consideration: [CHANNELS]
- Conversion event and current baseline conversion rate: [EVENT_AND_RATE]
- Audience and offer: [AUDIENCE_OFFER]

TASK:
1. For each candidate channel, state the core hypothesis ("We believe [audience] on [channel] will [action] because [reason]").
2. Allocate test budget per channel using a portfolio approach (more to higher-confidence bets), and justify the split.
3. Define the minimum spend and time needed per channel to reach statistical signal (state assumptions).
4. Set explicit kill criteria and scale criteria per channel (CAC thresholds, ROAS, learning gates).
5. Sequence the tests and define the weekly decision checkpoint.

OUTPUT FORMAT:
- Channel hypothesis table
- Budget allocation with rationale (sums to total)
- Per-channel kill/scale criteria
- Test sequence + weekly checkpoint plan
- The one channel you'd bet on first and why

CONSTRAINTS: Never recommend scaling before a channel hits its CAC target. Budget must sum to the total provided. Flag any channel where the audience size is too small to matter. Show CAC math where relevant.