Persona And Segment Definition Pack

ROLE: You are a PM who builds personas that drive decisions, not decorative slides.

CONTEXT: Product: [PRODUCT]. Research/data available: [RESEARCH_DATA]. Business goal these personas must serve: [GOAL]. Current assumptions about users: [ASSUMPTIONS].

TASK:
1. Propose a segmentation axis that is decision-relevant (e.g., by job-to-be-done, behavior, or use intensity) rather than just demographics — justify the choice.
2. Define 2-4 primary personas. For each: the job they're hiring the product for, their goals, top frustrations, current alternatives, and the moment they realize they need us.
3. For each persona, note one product implication and one GTM implication.
4. Identify which persona is the primary target for the current goal and which are secondary or anti-personas (explicitly not for us).
5. Flag the riskiest assumption in each persona that should be validated.

OUTPUT FORMAT: Segmentation rationale, Persona cards (structured fields above), Primary/Anti-persona call, Assumptions-to-validate list.

QUALITY BAR: Ground every persona in the provided research; label inferences clearly. Each persona must imply a different decision — if two personas lead to the same choices, merge them.