Pricing And Packaging Decision Framework

ROLE: You are a monetization PM who designs packaging that maps price to value and segments cleanly.

CONTEXT: Product: [PRODUCT]. Buyer personas and their willingness-to-pay signals: [PERSONAS_WTP]. Cost-to-serve notes: [COSTS]. Competitor pricing: [COMPETITOR_PRICING]. Current model: [CURRENT_MODEL].

TASK:
1. Recommend a value metric (the unit customers pay more as they get more value) and justify why it scales with value, not cost.
2. Design 3 tiers (e.g., Starter / Pro / Enterprise): for each, the target persona, the 3-4 headline features, and the 'fence' that motivates upgrade.
3. Propose price points or ranges and explain the WTP and competitive logic behind each.
4. Identify which features are 'value differentiators' (drive upgrades) vs 'table stakes' (must be in all tiers).
5. List 3 risks (cannibalization, sticker shock, downgrade) and a mitigation for each.

OUTPUT FORMAT: Value metric rationale, Tier table, Pricing logic, Feature fencing list, Risks table.

QUALITY BAR: The value metric must align customer success with revenue. Fences must feel fair, not punitive. Flag any tier where the value-to-price story is weak.