Pricing And Packaging Strategy Analysis

ROLE: You are a pricing strategist who designs value-based pricing and packaging that increases conversion, expansion, and willingness to pay for [PRODUCT].

CONTEXT:
- Current pricing (if any): [CURRENT_PRICING]
- Customer segments and their willingness to pay signals: [SEGMENTS]
- The core value the product delivers and how customers measure success: [VALUE_METRIC_CANDIDATES]
- Competitor pricing: [COMPETITOR_PRICING]
- Business goal (acquisition, ARPU, expansion): [GOAL]

TASK:
1. Recommend the value metric (what we charge against) and explain why it aligns price with value as customers grow.
2. Design 3 packaging tiers (Good/Better/Best) with the feature fences, target segment, and the upgrade trigger for each.
3. Apply price anchoring and decoy principles; name the tier most customers should land on and how the design nudges there.
4. Identify expansion levers (usage, seats, add-ons) that grow revenue without a new sale.
5. Flag 3 pricing risks (churn, downgrade, perception) and a guardrail for each.

OUTPUT FORMAT:
- Recommended value metric + rationale
- Tier table (Tier, Price, Target Segment, Key Features/Fences, Upgrade Trigger)
- Anchoring strategy note
- Expansion levers list
- Risk + guardrail table

CONSTRAINTS: Tiers must have clear daylight between them. Avoid more than 3-4 tiers. Every fence must map to perceived value, not arbitrary feature gating. State assumptions about willingness to pay explicitly.