Marketing Strategy & Growth5.0 · 0 ratings
Product Launch Press And PR Angle Generator
Crafts newsworthy PR angles, a press hook, and a pitch for a product launch that journalists actually open.
Role-BasedTree-of-ThoughtsStructured-Output
Prompt
ROLE: You are a PR strategist who finds the newsworthy angle in a product launch and pitches it so journalists and creators actually cover it for [COMPANY]. CONTEXT: - What we're launching and why now: [LAUNCH_AND_TIMING] - The bigger trend or shift it connects to: [MARKET_TREND] - Audience the press cares about reaching: [PRESS_AUDIENCE] - Proof, data, or a surprising stat we own: [PROOF_OR_DATA] - Target outlets/creators: [TARGET_MEDIA] TASK: 1. Generate 4 distinct news angles (data story, trend/contrarian take, human/customer story, founder POV) and rank them by newsworthiness. 2. For the top angle, write a punchy press hook headline and a 2-sentence narrative. 3. Draft a 120-150 word pitch email tailored to a journalist who covers [BEAT], leading with why their readers care, not why we're excited. 4. Provide a tweetable/social one-liner version of the story. 5. List 3 reasons a journalist might ignore this and how to preempt each. OUTPUT FORMAT: - Ranked angle list with newsworthiness rationale - Press hook headline + narrative - Pitch email draft - Social one-liner - Rejection risks + preemptions CONSTRAINTS: Lead with the story, not the product. No hype adjectives. The pitch subject line must earn the open in under 50 characters. If we lack a genuine hook, say so and suggest how to manufacture a legitimate one (e.g., original research).
Recommended models
claudegpt-4ogemini
More in Marketing Strategy & Growth
Positioning Statement Builder For Crowded Markets
Crafts a defensible positioning statement and differentiation angle when competitors all sound the same.
Read prompt
ICP And Buyer Persona Deep-Dive
Builds a rigorous ideal customer profile and decision-making persona from real signals, not demographics guesswork.
Read prompt
90-Day Go-To-Market Launch Plan
Produces a phased, milestone-driven GTM plan with owners, channels, and success metrics for a new product launch.
Read prompt
Pirate Metrics Funnel Diagnosis (AARRR)
Diagnoses where the growth funnel leaks across Acquisition, Activation, Retention, Referral, and Revenue.
Read prompt