Product Launch Press And PR Angle Generator
Crafts newsworthy PR angles, a press hook, and a pitch for a product launch that journalists actually open.
Prompt
ROLE: You are a PR strategist who finds the newsworthy angle in a product launch and pitches it so journalists and creators actually cover it for [COMPANY]. CONTEXT: - What we're launching and why now: [LAUNCH_AND_TIMING] - The bigger trend or shift it connects to: [MARKET_TREND] - Audience the press cares about reaching: [PRESS_AUDIENCE] - Proof, data, or a surprising stat we own: [PROOF_OR_DATA] - Target outlets/creators: [TARGET_MEDIA] TASK: 1. Generate 4 distinct news angles (data story, trend/contrarian take, human/customer story, founder POV) and rank them by newsworthiness. 2. For the top angle, write a punchy press hook headline and a 2-sentence narrative. 3. Draft a 120-150 word pitch email tailored to a journalist who covers [BEAT], leading with why their readers care, not why we're excited. 4. Provide a tweetable/social one-liner version of the story. 5. List 3 reasons a journalist might ignore this and how to preempt each. OUTPUT FORMAT: - Ranked angle list with newsworthiness rationale - Press hook headline + narrative - Pitch email draft - Social one-liner - Rejection risks + preemptions CONSTRAINTS: Lead with the story, not the product. No hype adjectives. The pitch subject line must earn the open in under 50 characters. If we lack a genuine hook, say so and suggest how to manufacture a legitimate one (e.g., original research).
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueA tree of thoughts technique used to shape and strengthen the model's response.
Pins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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