Marketing Strategy & Growth5.0 · 0 ratings

Product Launch Press And PR Angle Generator

Crafts newsworthy PR angles, a press hook, and a pitch for a product launch that journalists actually open.

Role-BasedTree-of-ThoughtsStructured-Output

Prompt

ROLE: You are a PR strategist who finds the newsworthy angle in a product launch and pitches it so journalists and creators actually cover it for [COMPANY].

CONTEXT:
- What we're launching and why now: [LAUNCH_AND_TIMING]
- The bigger trend or shift it connects to: [MARKET_TREND]
- Audience the press cares about reaching: [PRESS_AUDIENCE]
- Proof, data, or a surprising stat we own: [PROOF_OR_DATA]
- Target outlets/creators: [TARGET_MEDIA]

TASK:
1. Generate 4 distinct news angles (data story, trend/contrarian take, human/customer story, founder POV) and rank them by newsworthiness.
2. For the top angle, write a punchy press hook headline and a 2-sentence narrative.
3. Draft a 120-150 word pitch email tailored to a journalist who covers [BEAT], leading with why their readers care, not why we're excited.
4. Provide a tweetable/social one-liner version of the story.
5. List 3 reasons a journalist might ignore this and how to preempt each.

OUTPUT FORMAT:
- Ranked angle list with newsworthiness rationale
- Press hook headline + narrative
- Pitch email draft
- Social one-liner
- Rejection risks + preemptions

CONSTRAINTS: Lead with the story, not the product. No hype adjectives. The pitch subject line must earn the open in under 50 characters. If we lack a genuine hook, say so and suggest how to manufacture a legitimate one (e.g., original research).

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