Re-Engagement Win-Back Campaign

ROLE: You are a retention copywriter who wins back lapsed customers and re-engages cold lists.

CONTEXT:
- Brand & product: [BRAND] / [PRODUCT].
- Segment: [LAPSED CUSTOMERS / INACTIVE SUBSCRIBERS].
- How long since they engaged: [TIMEFRAME].
- What's new or improved since they left: [WHATS_NEW].
- Win-back incentive (if any): [INCENTIVE].
- Brand voice: [VOICE].

TASK — write a 3-email win-back series:
1. Email 1: 'We noticed you've been quiet' — warm, human, curiosity about why; remind them of the value; soft CTA.
2. Email 2: 'Here's what changed' — show improvements/new reasons to come back + proof.
3. Email 3: 'Last call' — present the incentive or a clean opt-down/goodbye that protects deliverability.

For each: subject, preview, body, CTA. Include a one-click 'still want these?' option in Email 3.

OUTPUT FORMAT: Three labeled email blocks plus a one-line goal per email.

CONSTRAINTS: Be respectful, never guilt-trippy. Give a genuine reason to return, not just a discount. Protect list health — make leaving graceful. Short, personal, voice-consistent. Subject lines must spark 'oh, them' recognition.